Sharen Turney, chief executive of Victoria's Secret, has proclaimed that the brand has become "too sexy" and thinks the company should get back to its more sophisticated roots. The comments were made yesterday during a call with VS investors — the company had some explaining to do after reporting Wednesday a 12% decline in its fiscal fourth quarter net income.
The chief executive said that the brand strayed from its "ultra-feminine" image and started overusing "sexy" after the release of their successful Pink line.
You might already know that Super Bowl advertisements went for
a record $2.7 million for each 30-second spot, but there are many more components to the big game than what we see on screen. Keep this tidbit in mind as you're going through the questions — businesses are banking on the game to be the biggest money maker of any single sporting event, ever. Take the quiz to find out some fun facts to share at your Super Bowl party.
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After an eight-year hiatus from Super Bowl advertising, Victoria's Secret will run a 30-second ad featuring Adriana Lima during the game's second half. I'm someone who's in love with her DVR because it means less commercials, but the Super Bowl is one time that I actually don't mind ads because they're usually pretty creative and funny.
It's no wonder the lingerie company is reuniting their Angel's skin with pigskin.
