advertising

Personalized, In-Your-Face Marketing: Creepy or Clever?

Aug 23 2008 - 11:00am by SavvySugar

An in-the-works, in-store type of advertising wants to get to know you — so much that companies are experimenting with facial-recognition technologies that can identify shoppers' approximate age and sex. The development comes as the power of TV ads are dwindling due to the DVR. The ads would appear in shopping aisles and recommend products based on previous selections — like showing an ad for conditioner after you choose a bottle of shampoo — and your demographic details. Dunkin' Donuts has started testing the technology with ads at cash registers inviting customers to return for a certain treat on their next break. What do you think of the new in-store technology? Source

Personalized, In-Your-Face Marketing: Creepy or Clever?

Creepy!

Clever!

Undecided.

on Yahoo!

19 comments

Michael Phelps Endorsement Deals: How Money Are You?

Aug 21 2008 - 9:30am by SavvySugar

4,055 Views - 14 comments

Michael Phelps Endorsement Deals: How Money Are You?

Michael Phelps and gold will continue to go hand in hand due to his record-breaking Olympic performance, and thanks to endorsements it looks like the history maker won't go without for quite some time. Marketers from all walks of business have been trying to get their hands on Michael's buff bod to represent their brands. We know he's money, but are you.

on Yahoo!

14 comments

Guess the Olympic Sponsor

Wed, 08/20/2008 - 3:30pm guesswho by SavvySugar

NBC's research shows that women ages 18 and older have made up about 49 percent of those viewing the network's 2008 Olympic coverage. Advertisers know who's watching and aim some ads at female consumers, including this shot below of Nastia Liukin. Can you guess the Olympic sponsor?

Read Related: Tags: 2008 Olympics advertising consumerism Nastia Liukin women

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16 comments

Michael Phelps Pure Gold in More Ways Than Eight

Aug 19 2008 - 12:30pm by SavvySugar

1,723 Views - 7 comments

Michael Phelps Pure Gold in More Ways Than Eight

Olympics fans have been riding on a Michael Phelps wave since he began winning his eight gold medals in Beijing and breaking world records. But sporting the gold isn't a new thing for Phelps — he won six medals in Athens four years ago, and has been collecting about $5 million a year in endorsement checks from VISA after that impressive, teenage performance. The 23-year-old Phelps has proven his talents have gotten better with more experience and advertisers are now paying even more attention.

Read Related: 2008 Olympics advertising michael phelps money

on Yahoo!

7 comments

News Flash: 99 Cent Stores to Abandon 99 Cent Philosophy?

Aug 12 2008 - 4:00am by SavvySugar

104 Views - 4 comments

A higher minimum wage and increased commodity prices have the 99 Cents Only Stores chain considering bumping some prices above 99 cents. The company's CEO hopes customers will focus on prices as great values and not whether an item is 99 cents. — The Los Angeles Times

Here come the advertisements: Airlines are pursuing more aggressive in-flight marketing deals to combat fuel costs.

Read Related: advertising economy news news flash

on Yahoo!

4 comments

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advertising

Personalized, In-Your-Face Marketing: Creepy or Clever?

Michael Phelps Endorsement Deals: How Money Are You?

Guess the Olympic Sponsor

Michael Phelps Pure Gold in More Ways Than Eight

News Flash: 99 Cent Stores to Abandon 99 Cent Philosophy?

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