http://www.savvysugar.com/ It Makes Sense. en http://www.savvysugar.com/2448464 <p><a href="http://www.teenvogue.com/" target="_blank">Teen Vogue</a> is well aware that retail is in big trouble as reflected by its new concept for the 2008 holiday season. Retailers are thirsty for teenage girls to spend like they used to, so <b>Teen Vogue</b> is taking advertising for the demographic to the next level. This is one campaign that doesn't involve the magazine's go-to heartthrob Zac Efron and actually leaves out boys altogether — the magazine has tried to develop the ultimate girls spot in hopes of loosening up wallets. </p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/44_2008/b7b2a45bfc19d9f3_teen-vogue.jpg" alt="" title="" class="image center outline preview" height="99" width="550"></span></p> <p>The magazine is forming a presence in malls with temporary pop-up stores, <a href="http://www.nytimes.com/2008/10/30/business/media/30adco.html/" target="_blank">formally called the Teen Vogue Haute Spot</a>. The store won't sell anything but hopes to inspire the urge to splurge by providing makeup and perfume stations, racks of clothing for trying on, informal modeling, and snacks. The stores will be staffed with stylists who are there to give advice and ultimately escort the girls to stores in the mall where they can buy the products they've fallen in love with. </p> <p>Aside from the holiday season stores open from November 28 through December 26, <b>Teen Vogue</b> plans on opening pop-up stores for prom season and back-to-school shopping. Do you think <b>Teen Vogue</b> is on to something, or is their hands-on marketing scheme a dead end in this economy? </p> http://www.savvysugar.com/2448464#comment advertising consumerism holiday news shopping Sun, 02 Nov 2008 07:00:15 -0800 SavvySugar http://www.savvysugar.com/2448464 http://www.savvysugar.com/2389600 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/43_2008/95ad83d3d61694cf_ivanka.jpg" alt="" title="" class="image center outline preview" height="153" width="550"></span></p> <p>It's difficult to imagine the always-polished Ivanka Trump packing up leftovers for lunch, but <a href="http://blog.alunchtrade.com/post/2008/10/my-latest-ventu.html" target="_blank">she recently blogged about sympathizing</a> with the monotony of brown-bagging it. </p> <blockquote><p>With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks — something I completely relate to.</p></blockquote> <p>Today kicks off an advertising campaign that pairs Ivanka with ConAgra Foods <a href="http://www.nytimes.com/2008/10/20/business/media/20trump.html/" target="_blank">to promote a new line of microwave meals</a> called Healthy Choice Fresh Mixers. Because the meals will last up to a year without refrigeration, the company is targeting busy young office workers that may be looking for an inexpensive and healthy lunchtime solution. If you are in New York or Chicago, samples of the meals will be available today at the Grace Building on 42nd Street in New York, and 1 South Wacker Drive in Chicago. </p> <p>ConAgra Vice President Michael Locascio explained the company's reasoning for selecting Ivanka as the spokesperson and said, “We wanted somebody who would appeal to a younger office worker who’s technology-savvy.” Do you think she was a smart choice considering the company is trying to promote the lines as budget-friendly? </p> http://www.savvysugar.com/2389600#comment advertising food Ivanka Trump work Tue, 21 Oct 2008 04:00:17 -0700 SavvySugar http://www.savvysugar.com/2389600 http://www.savvysugar.com/2346039 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/41_2008/coupon.xlarge.jpg" alt="" title="" class="image left xlarge" height="320" width="252"></span>Coupon clipping is a cornerstone of countless families' food budgets, and it's a part of consumer culture that has seemingly existed forever. Like all things, the idea of companies printing coupons to be clipped by shoppers did start somewhere. Do you know which brand first introduced the concept? </p> <p><br clear=all><br /> <a href="http://www.gettyimages.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/2346039">read more</a></p> http://www.savvysugar.com/2346039#comment advertising business coupon savvy exam Mon, 13 Oct 2008 12:30:08 -0700 SavvySugar http://www.savvysugar.com/2346039 http://www.savvysugar.com/2338511 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/41_2008/dry-cleaning.jpg" alt="" title="" class="image right xlarge" height="242" width="300"></span>The economic turmoil has produced some unexpected bedfellows, and the newest of these partnerships is between freshly scented laundry detergent and a well-known retail brand. <a href="http://www.nytimes.com/2008/10/10/business/media/10adco.html/" target="_blank">Procter &amp; Gamble has partnered with Ann Taylor Loft</a> to launch its Tide Total Care and Downy Total Care detergents. Upon purchase of machine washable clothes, the stores will dispense samples and coupons for the detergents, which claim to help clothes looking new for up to 30 washes.</p> <p>Proctor &amp; Gamble is confident its two detergents will help cut down on dry cleaning costs, which can become pricey over the course of one year. Kash Shaikh of Proctor &amp; Gamble explained, “Women spend $1,500 a year on dry cleaning, and 65 percent of those clothes are actually machine washable.” A partnership between a consumer packaged goods company and a fashion retailer is atypical, but these are not typical times. Robert Luzzi, Chief marketing officer for Ann Taylor states, “The economy is fairly tough right now, and we want to deliver value for our clients."</p> <p>How much do you usually spend on dry cleaning? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/2338511#comment advertising consumerism economy news shopping Sun, 12 Oct 2008 07:00:09 -0700 SavvySugar http://www.savvysugar.com/2338511 http://www.savvysugar.com/2273239 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/41_2008/sample.jpg" alt="" title="" class="image left preview" height="390" width="260"></span>Everyone loves something free, even if it's just a nibble of food or a tiny sip of something. So, those little pieces of cut up scones at Starbucks aren't the product of a barista's boredom; they are there because your taste buds are tied to your wallet. Trader Joe's has a tasting station in the back of their stores and more often than not the featured item smells delicious, drawing customers to visit the other end of the store when they may just be there to pick up a few items. </p> <p>According to a study from Arbitron, <a href="http://www.nytimes.com/2008/10/06/business/06drill.html/" target="_blank">35 percent of shoppers bought</a> an item the same day they sampled it, and 58 percent said they'd buy an item they sampled in a later shopping trip. Two-thirds of shoppers offered free samples accept them no matter if they've heard of the product before or not. Do you always accept free samples when they're presented to you? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/2273239#comment advertising consumerism Tue, 07 Oct 2008 04:00:27 -0700 SavvySugar http://www.savvysugar.com/2273239 http://www.savvysugar.com/2029052 <!-- no strip poll --><div id="epoll-view-2029052"></div><script type="text/javascript">new Ajax.Request('/epoll/view/2029052',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-2029052');epoll.update(transport.responseText);}});</script><noscript><p><p>In one of its not-so-subtle new commercials, McDonald's uses a conversation between two women to attack the stereotypical Starbucks culture. Does the commercial succeed in making you want to try McDonald's coffee, or does its snotty portrayal of Starbucks rub you the wrong way? </p> <p><center> <div style='width:455px' id="spi_tabs_container"> <div id="spi_tabs_top"> <div id="spi_tabs_topL"></div> <div id="spi_tabs_topR"></div> </div> <div class="panel chatter_chatter fbceleb " > <center> <script type="text/javascript" src="http://images.teamsugar.com/static/js/swfobject.js"></script> <p style=margin:0px;padding:0px id="player_2029008"><a href="http://www.macromedia.com/go/getflashplayer">Get Flash</a> to see this player.</p> <script type="text/javascript"> var so2029008 = new SWFObject('/static/flash/mediaplayer.swf','mpl','400','300','7'); so2029008.addParam('allowfullscreen','true'); so2029008.addVariable("file",'2029008.flv'); so2029008.addVariable('height', 328); so2029008.addVariable('image','/media/cooked/thumbs/2029008.jpg'); so2029008.addVariable('width','400'); so2029008.addVariable('logo','/static/imgs/watermark/savvysugar.png'); so2029008.write('player_2029008'); </script> </center> </div> <div id="spi_tabs_bot"> <div id="spi_tabs_botL"></div> <div id="spi_tabs_botR"></div> </div> </div></center></p> </p><!-- no strip poll --><form action="/2029052" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>McDonald&#039;s Ad Tries to Put Down Starbucks: Hit or Miss?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Hit!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Miss!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Undecided. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="2029052" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/2029052#comment advertising McDonald's poll Savvy poll Starbucks Your Two Cents Sat, 04 Oct 2008 11:00:34 -0700 SavvySugar http://www.savvysugar.com/2029052 http://www.savvysugar.com/2120085 <p>Convenience items like canned soup and frozen meals were the focus of millions of advertising dollars spent trying to portray the products as premium compared to fast food, but new campaigns show that certain brands now want consumers to <a href="http://online.wsj.com/article/SB122264268066983843.html" target="_blank">see their products as value choices</a>. Campbell's has particularly taken a renewed interest in value marketing, and has gone so far as dubbing its line of five condensed soups "the original dollar menu." </p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/40_2008/soup.jpg" alt="" title="" class="image center preview" height="279" width="550"></span></p> <p>Look for other Campbell's soup ads paired with Kraft Singles cheese, calling grilled cheese and tomato soup the "wallet-friendly meal your family will love." Food marketers know that popularity of these items can pay off by increasing profit margins, because the products don't cost much to produce. These big brands can't help but notice the boost in sales of store-brand items, and these new value-focused ads are meant to help the big names stay competitive. Even the milk industry is feeling the pinch and has signed Suze Orman as the face of its new campaign that claims, "Even at today's prices, a glass of milk only costs about a quarter . . . " </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/2120085#comment advertising consumerism food groceries shopping Tue, 30 Sep 2008 15:30:40 -0700 SavvySugar http://www.savvysugar.com/2120085 http://www.savvysugar.com/2104180 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/39_2008/got-milk.jpg" alt="" title="" class="image right preview" height="418" width="270"></span>The concept of asking consumers to develop advertising campaigns for certain products hasn't been addressed by the marketing minds on <a href="http://www.buzzsugar.com/tag/Mad+Men/" >Mad Men</a>, but today's advertising agencies are increasingly seeking consumer-driven marketing ideas. The Got Milk campaign has recently <a href="http://www.nytimes.com/2008/09/26/business/media/26adco.html/" target="_blank">recruited California high school students</a> to develop ideas for ads that could run next year and are meant to inspire teenagers to drink more milk. </p> <p>The California Milk Processor Board is hardly alone in challenging consumers to be creative; it's a trend that's becoming more common in marketing today. Jeff Goodby, co-chairman at Goodby, Silverstein, explains: "The idea is that it’s fine to involve people in the solution of problems. And people love to see if they can do as good a job as the professionals." The kids are getting a peek into what it's like to work in advertising while the Got Milk campaign is getting fresh ideas from the consumer group they're trying to win over — sounds like it could be a winning combination. </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/2104180#comment advertising business consumerism news Mon, 29 Sep 2008 15:30:09 -0700 SavvySugar http://www.savvysugar.com/2104180 http://www.savvysugar.com/2085515 <!-- no strip poll --><div id="epoll-view-2085515"></div><script type="text/javascript">new Ajax.Request('/epoll/view/2085515',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-2085515');epoll.update(transport.responseText);}});</script><noscript><p><p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/39_2008/advertising.jpg" alt="" title="" class="image center preview" height="212" width="550"></span></p> <p>New bank commercials are evidence that banks are <a href="http://money.cnn.com/2008/09/24/news/companies/Making_saving_sexy_kapner.fortune/index.htm" target="_blank">changing the way they sell themselves</a>. Instead of urging consumers to spend by advertising things like home equity loans, banks are now trying to attract customers by promoting savings accounts and retirement plans. It's a good thing banks are adjusting their messages to reflect consumer consciousness, but do you even pay attention to bank commercials? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> </p><!-- no strip poll --><form action="/2085515" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Do You Pay Attention to Bank Commercials? </label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Yes, I pay attention to bank commercials.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> No, I don't pay any attention to commercials for banks.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Something else. I'll tell you in the comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="2085515" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/2085515#comment advertising Banking poll Savvy poll Your Two Cents Fri, 26 Sep 2008 14:00:08 -0700 SavvySugar http://www.savvysugar.com/2085515 http://www.savvysugar.com/2085347 <div id="guesswho-view-2085347"></div><script type="text/javascript">new Ajax.Request('/guesswho/view/2085347',{method:'get',onSuccess:function(transport){var guesswho=$('guesswho-view-2085347');guesswho.update(transport.responseText);}});</script><noscript><p>"I do feel a little strange being in front of people talking about advertising without nine cigarettes and three or four scotches in my hand."</p><p><img src="http://images.teamsugar.com/files/upl1/10/104165/39_2008/guess-who1.jpg" alt="Guess Who? Advertising Without Nine Cigarettes" title="Guess Who? Advertising Without Nine Cigarettes" class="image preview" height="550" width="372" /></p><p><form action="/2085347" method="post" id="guesswho_guess"> <div><div class="guesswho_form"><div class="form-item"> <input type="text" maxlength="128" name="edit[guess]" id="edit-guess" size="20" value="" class="form-text form-autocomplete" /> </div> <input class="autocomplete" type="hidden" id="edit-guess-autocomplete" value="http://www.savvysugar.com/taxonomy/autocomplete/47" disabled="disabled" /><input type="hidden" name="edit[nid]" id="edit-nid" value="2085347" /> <input type="submit" name="op" value="Guess" class="form-submit" /> <input type="submit" name="op" value="I Give Up" class="form-submit" /> <input type="hidden" name="edit[form_id]" id="edit-form_id" value="guesswho_guess" /> </div> </div></form> </p></noscript> http://www.savvysugar.com/2085347#comment advertising celeb Guess Who Fri, 26 Sep 2008 12:30:08 -0700 SavvySugar http://www.savvysugar.com/2085347 http://www.savvysugar.com/2063752 <!-- no strip poll --><div id="epoll-view-2063752"></div><script type="text/javascript">new Ajax.Request('/epoll/view/2063752',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-2063752');epoll.update(transport.responseText);}});</script><noscript><p><p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/39_2008/holiday.jpg" alt="" title="" class="image left preview" height="300" width="300"></span>Many of you have already <a href="http://www.savvysugar.com/1942858/" >started shopping for holiday gifts</a> or plan on starting to make a dent in your list sometime soon, and the appearance of holiday displays in stores serves as a not-so-subtle reminder to get cracking. Summer is barely behind us and the holidays are still months away, but is it acceptable for stores to have started decorating with their empty, gift-wrapped boxes? </p> <p><br clear=all></p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> </p><!-- no strip poll --><form action="/2063752" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Is It Too Early For Stores to Advertise the Holidays?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Yes, it's too early. Let's get through Halloween first! </label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> I don't like the early advertising tactics, but I understand why they've started.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> No, it's not too early to begin advertising for the holidays.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="3" class="form-radio" /> Something else. See my comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="2063752" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/2063752#comment advertising consumerism holiday poll Savvy poll shopping Your Two Cents Tue, 23 Sep 2008 14:00:11 -0700 SavvySugar http://www.savvysugar.com/2063752 http://www.savvysugar.com/1995528 <!-- no strip poll --><div id="epoll-view-1995528"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1995528',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1995528');epoll.update(transport.responseText);}});</script><noscript><p><p>Sanjaya Malakar of <b>American Idol</b> fame was recruited by Nationwide Financial to make this commercial as part of its "Life comes at you fast" campaign. <a href="http://www.nytimes.com/2008/09/12/business/media/12adco.html/" target="_blank">The New York Times acknowledges</a> the singer was recruited to create ads geared toward Americans of South Asian heritage, and Sanjaya's age (19) implies they're trying to attract some younger clients. Do you think this commercial will make people want to open a retirement account with the company?</p> <p><center> <div style='width:455px' id="spi_tabs_container"> <div id="spi_tabs_top"> <div id="spi_tabs_topL"></div> <div id="spi_tabs_topR"></div> </div> <div class="panel chatter_chatter fbceleb " > <center> <script type="text/javascript" src="http://images.teamsugar.com/static/js/swfobject.js"></script> <p style=margin:0px;padding:0px id="player_1995323"><a href="http://www.macromedia.com/go/getflashplayer">Get Flash</a> to see this player.</p> <script type="text/javascript"> var so1995323 = new SWFObject('/static/flash/mediaplayer.swf','mpl','400','300','7'); so1995323.addParam('allowfullscreen','true'); so1995323.addVariable("file",'1995323.flv'); so1995323.addVariable('height', 328); so1995323.addVariable('image','/media/cooked/thumbs/1995323.jpg'); so1995323.addVariable('width','400'); so1995323.addVariable('logo','/static/imgs/watermark/savvysugar.png'); so1995323.write('player_1995323'); </script> </center> </div> <div id="spi_tabs_bot"> <div id="spi_tabs_botL"></div> <div id="spi_tabs_botR"></div> </div> </div></center></p> </p><!-- no strip poll --><form action="/1995528" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Will This Sanjaya Ad Make People Want to Save? </label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Yes, it's humorous and smartly uses a recognizable face.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> No, it's cheesy and Sanjaya isn't well-known enough to carry the commercial.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Something else. I'll tell you in the comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1995528" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1995528#comment advertising poll retirement Savvy poll Your Two Cents Sat, 13 Sep 2008 11:00:18 -0700 SavvySugar http://www.savvysugar.com/1995528 http://www.savvysugar.com/1964766 <!-- no strip poll --><div id="epoll-view-1964766"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1964766',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1964766');epoll.update(transport.responseText);}});</script><noscript><p><p>The European Parliament has voted with an overwhelming majority that the advertising industry needs to check itself when printing sexist or stereotypical advertisements. Agencies won't face legal consequences if they continue developing ads sexist in nature, but they will face what <a href="http://www.nytimes.com/2008/09/10/business/media/10adco.html/" target="_blank">The New York Times calls a scolding</a> for "sexual stereotyping." </p> <p>Lawmakers have taken offense to ads such as those featuring Mr. Clean and this Dolce &amp; Gabbana print ad. Are you offended, too? </p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/37_2008/dg.jpg" alt="" title="" class="image center preview" height="354" width="550"></span></p> </p><!-- no strip poll --><form action="/1964766" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Your Two Cents: Are You Offended by Sexist Advertising?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Yes, I'm offended by ads that are obviously sexist.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> I'm not offended, but less sexism in advertising would be a positive change.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> No, I'm not offended. </label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="3" class="form-radio" /> Something else. I'll tell you in the comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1964766" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1964766#comment advertising business news poll Savvy poll women Your Two Cents Wed, 10 Sep 2008 06:30:27 -0700 SavvySugar http://www.savvysugar.com/1964766 http://www.savvysugar.com/1951952 <!-- no strip poll --><div id="epoll-view-1951952"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1951952',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1951952');epoll.update(transport.responseText);}});</script><noscript><p><p>Microsoft wasn't messing around when it landed on a $300 million number to fund a new advertising campaign starring Jerry Seinfeld. The first advertisement was recently released and it's gotten mixed reviews. Some <a href="http://online.wsj.com/article/SB122082676065908265.html" target="_blank">ad-industry professionals are saying</a> the commercial is a success because it's creating buzz about Microsoft, but others have said that it misses the mark and does nothing to change <a href="http://www.geeksugar.com/1883585/" >the brand's dull image</a>. </p> <p><center> <div style='width:455px' id="spi_tabs_container"> <div id="spi_tabs_top"> <div id="spi_tabs_topL"></div> <div id="spi_tabs_topR"></div> </div> <div class="panel chatter_chatter fbceleb " > <center> <script type="text/javascript" src="http://images.teamsugar.com/static/js/swfobject.js"></script> <p style=margin:0px;padding:0px id="player_1951311"><a href="http://www.macromedia.com/go/getflashplayer">Get Flash</a> to see this player.</p> <script type="text/javascript"> var so1951311 = new SWFObject('/static/flash/mediaplayer.swf','mpl','400','300','7'); so1951311.addParam('allowfullscreen','true'); so1951311.addVariable("file",'1951311.flv'); so1951311.addVariable('height', 328); so1951311.addVariable('image','/media/cooked/thumbs/1951311.jpg'); so1951311.addVariable('width','400'); so1951311.addVariable('logo','/static/imgs/watermark/uk.popsugar.png'); so1951311.write('player_1951311'); </script> </center> </div> <div id="spi_tabs_bot"> <div id="spi_tabs_botL"></div> <div id="spi_tabs_botR"></div> </div> </div></center></p> </p><!-- no strip poll --><form action="/1951952" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Jerry Seinfeld Microsoft Commercial: Hit or Miss?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Hit!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Miss!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Undecided.</label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1951952" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1951952#comment advertising Bill Gates business Jerry Seinfeld Microsoft poll Savvy poll Your Two Cents Tue, 09 Sep 2008 06:30:02 -0700 SavvySugar http://www.savvysugar.com/1951952 http://www.savvysugar.com/1885904 <!-- no strip poll --><div id="epoll-view-1885904"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1885904',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1885904');epoll.update(transport.responseText);}});</script><noscript><p><p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/34_2008/82195095.preview.jpg" alt="" title="" class="image right preview"width="340"></span>An in-the-works, in-store type of advertising wants to get to know you — so much that companies are <a href="http://online.wsj.com/article/SB121927508211958397.html" target="_blank">experimenting with facial-recognition technologies</a> that can identify shoppers' approximate age and sex. The development comes as the power of TV ads are dwindling due to the DVR. </p> <p>The ads would appear in shopping aisles and recommend products based on previous selections — like showing an ad for conditioner after you choose a bottle of shampoo — and your demographic details. Dunkin' Donuts has started testing the technology with ads at cash registers inviting customers to return for a certain treat on their next break. What do you think of the new in-store technology? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> </p><!-- no strip poll --><form action="/1885904" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Personalized, In-Your-Face Marketing: Creepy or Clever?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Creepy!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Clever!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Undecided. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1885904" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1885904#comment advertising consumerism poll Savvy poll Your Two Cents Sat, 23 Aug 2008 11:00:07 -0700 SavvySugar http://www.savvysugar.com/1885904 http://www.savvysugar.com/1881565 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/34_2008/82456422.preview.jpg" alt="" title="" class="image right preview" height="427" width="300"></span>Michael Phelps and gold will continue to go hand in hand due to his record-breaking Olympic performance, and thanks to endorsements it looks like the history maker <a href="http://www.savvysugar.com/1875517/" >won't go without for quite some time</a>. Marketers from all walks of business have been trying to get their hands on Michael's buff bod to represent their brands. </p> <p>We know he's money, but are you? Take the quiz to see if you know which brands have successfully signed him to endorsement deals. </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/1881565">read more</a></p> http://www.savvysugar.com/1881565#comment 2008 Olympics advertising business How Money Are You michael phelps quiz Savvy quiz Thu, 21 Aug 2008 09:30:16 -0700 SavvySugar http://www.savvysugar.com/1881565 http://www.savvysugar.com/1878539 <div id="guesswho-view-1878539"></div><script type="text/javascript">new Ajax.Request('/guesswho/view/1878539',{method:'get',onSuccess:function(transport){var guesswho=$('guesswho-view-1878539');guesswho.update(transport.responseText);}});</script><noscript><p>NBC's research shows that women ages 18 and older have made up about 49 percent of those viewing the network's 2008 Olympic coverage. Advertisers know who's watching and aim some ads at female consumers, including this shot below of Nastia Liukin. Can you guess the Olympic sponsor? </p><p><img src="http://images.teamsugar.com/files/upl1/10/104165/34_2008/guess who.jpg" alt="Guess the Olympic Sponsor" title="Guess the Olympic Sponsor" class="image preview" /></p><p><form action="/1878539" method="post" id="guesswho_guess"> <div><div class="guesswho_form"><div class="form-item"> <input type="text" maxlength="128" name="edit[guess]" id="edit-guess" size="20" value="" class="form-text form-autocomplete" /> </div> <input class="autocomplete" type="hidden" id="edit-guess-autocomplete" value="http://www.savvysugar.com/taxonomy/autocomplete/47" disabled="disabled" /><input type="hidden" name="edit[nid]" id="edit-nid" value="1878539" /> <input type="submit" name="op" value="Guess" class="form-submit" /> <input type="submit" name="op" value="I Give Up" class="form-submit" /> <input type="hidden" name="edit[form_id]" id="edit-form_id" value="guesswho_guess" /> </div> </div></form> </p></noscript> http://www.savvysugar.com/1878539#comment 2008 Olympics advertising consumerism Nastia Liukin women Wed, 20 Aug 2008 15:30:32 -0700 SavvySugar http://www.savvysugar.com/1878539 http://www.savvysugar.com/1875517 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/34_2008/82399760.preview.jpg" alt="" title="" class="image right preview" height="423"></span>Olympics fans have been riding on a Michael Phelps wave since he began winning his eight <a href="http://www.savvysugar.com/1870783/" >gold medals</a> in Beijing and breaking world records. But sporting the gold isn't a new thing for Phelps — he won six medals in Athens four years ago, and <a href="http://www.cnn.com/2008/US/08/18/phelps.endorsements/index.html" target="_blank"> has been collecting about $5 million a year</a> in endorsement checks from VISA after that impressive, teenage performance. </p> <p>The 23-year-old Phelps has proven his talents have gotten better with more experience and advertisers are now paying even more attention. David Harrow of the National Sports Lawyers Association predicts "he may be at $30, $40, $50 million a year in endorsements after all this is said and done." It may not be $87 million like Tiger Woods, but I could definitely think of a thing or two to do with that kind of cash flow. </p> <p>Phelps has made his mom and America proud and inspired young swimmers worldwide to believe in their sport. His medals and flush endorsement deals show that hard work (and a swimmers body) can pay off big-time. </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/1875517#comment 2008 Olympics advertising michael phelps money Tue, 19 Aug 2008 12:30:06 -0700 SavvySugar http://www.savvysugar.com/1875517 http://www.savvysugar.com/1860515 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/33_2008/99%20cents.preview.jpg" alt="" title="" class="image center outline preview" height="145" width="550"></span></p> <ul> <li>A higher minimum wage and increased commodity prices have the 99 Cents Only Stores chain considering bumping some prices above 99 cents. The company's CEO hopes customers will focus on prices as great values and not whether an item is 99 cents. — <a href="http://latimesblogs.latimes.com/money_co/2008/08/would-shoppers.html" target="_blank">The Los Angeles Times</a></li> <li>Here come the advertisements: Airlines are pursuing more aggressive in-flight marketing deals to combat fuel costs. Advertisers are keen to the idea as passengers offer a very captive audience. Watch out for ads on your tray tables, air-sickness bags, and in-flight entertainment systems. — <a href="http://money.cnn.com/2008/08/05/news/companies/airline_advertising/index.htm/" target="_blank">CNN Money</a></li> <li>A look at credit card debt worldwide: Thirty years ago, Turkey had fewer than 10,000 cards; today it has more than 38 million. — <a href="http://www.nytimes.com/interactive/2008/07/20/business/20debt-trap.html/" target="_blank">The New York Times</a></li> http://www.savvysugar.com/1860515#comment advertising economy news news flash Tue, 12 Aug 2008 04:00:07 -0700 SavvySugar http://www.savvysugar.com/1860515 http://www.savvysugar.com/slideshow/1848066 <a href="/slideshow/1848066?page=0"><img src="http://images.teamsugar.com/files/upl1/10/104165/32_2008/sponsor- coke_0.xlarge.jpg" alt="The Bucks Behind the Olympics, in Pictures" title="The Bucks Behind the Olympics, in Pictures" class="image xlarge inline left" /></a>As the Olympic torch arrives in Beijing to tour the city before Friday's opening ceremony, the city is all decked out with images everywhere of the Games' sponsors. For global brands, the Olympics are an ideal venue because of the worldwide audience, though this year they may receive more enthusiasm from local consumers in China <a href="http://www.citizensugar.com/1573751/">than viewers abroad</a>. Wondering what company is in charge of the clocks used to decide who takes home the silver or gold? Curious to see what the 2008 Olympic medals look like? Like any big production, it takes money to make it all happen. Click "start slideshow" to see the elaborate ads and hardly subtle Olympic supporters. <div id='pager' style='margin:25px auto;text-align:center;margin:8px; '><a href="/slideshow/1848066?page=0">Start Slideshow</a></div> http://www.savvysugar.com/slideshow/1848066#comment 2008 Olympics advertising business money Thu, 07 Aug 2008 09:30:57 -0700 SavvySugar http://www.savvysugar.com/1848066 http://www.savvysugar.com/1805344 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/30_2008/2779680.preview.jpg" alt="" title="" class="image center preview" height="360"></span></p> <p>We might be used to the <a href="http://www.savvysugar.com/1785367/" >ever-present Coke cups</a> in front of Simon and Paula during American Idol, but this type of product placement has, until now, been absent on TV news sets. A few weeks ago, the <a href="http://www.nytimes.com/2008/07/22/business/media/22adco.html?partner=rssuserland&amp;emc=rss&amp;pagewanted=all/" target="_blank">morning anchors at Las Vegas KVVU</a> started delivering news and lifestyle information with cups of McDonald's iced coffee in front of them. </p> <p>The station's news director indicated that the cups would be removed if a negative report of McDonald's surfaced. The price of the deal was not revealed, but the arrangement is meant to boost advertising revenue. The news director adds that he won't include any product placement in the hard newscasts at 5 p.m. or 10 p.m. </p> <p>Herbert Jack Rotfeld, a professor of marketing at Auburn University, thinks including advertising in news segments is, well, bad news: "In the end, they just make the audiences even more skeptical of everything," he says. Do you agree with him? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/1805344#comment advertising business consumerism news Wed, 23 Jul 2008 15:30:49 -0700 SavvySugar http://www.savvysugar.com/1805344 http://www.savvysugar.com/1788463 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/29_2008/81532804.preview.jpg" alt="" title="" class="image right preview"width="310"></span>Now that we can briskly check into flights online, airlines are capitalizing by <a href="http://abcnews.go.com/Business/BusinessTravel/wireStory?id=5375184" target="_blank">selling ad space on our boarding passes</a>. Several major airlines have signed onto the plan and hope proceeds will help counteract the cost of fuel. </p> <p>The ads will feature destination-related information like weather, attractions, and restaurants, and passengers will be given the option of printing their boarding passes without the advertisements. In the future, ads may be geared toward individual customers. </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/1788463#comment advertising airlines news news flash travel Wed, 16 Jul 2008 04:07:30 -0700 SavvySugar http://www.savvysugar.com/1788463 http://www.savvysugar.com/1785367 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/29_2008/80546382.preview.jpg" alt="" title="" class="image center preview" height="340"></span></p> <p>I tend to just roll my eyes when I see blatant product placement on TV, like <b>The New York Times</b>' example of Simon, Paula, and Randy sipping on Cokes during episodes of <b>American Idol</b>. But the Federal Communications Commission (F.C.C.) is a bit <a href="http://www.nytimes.com/2008/07/14/business/media/14adco.html?pagewanted=2/" target="_blank">more sensitive about the issue</a> and is wondering if networks should be required to explicitly disclose product placement. </p> <p>F.C.C. commissioner Jonathan S. Adelstein commented, "We’re not saying they can’t do it — we’re just saying they have to let the audience know what they’re doing." The F.C.C. is considering mandating that brand names appear at the beginning or end of a show, but critics say that this type of interference would take away from a show's entertainment value. </p> <p>Some advertisers consider themselves "junior writers" because the high level of integration some products achieve goes far <a href="http://www.savvysugar.com/1767582/" >beyond the characters' fashion choices</a>. The <b>Times</b> informs us that two episodes of <b>The Office</b> were written around a Staples scanner in order to promote the brand. But as long as the writing quality doesn't suffer, does it matter the show is marketing a product? Would it make a difference to you if these arrangements were disclosed? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/1785367#comment advertising business consumerism Tue, 15 Jul 2008 08:04:52 -0700 SavvySugar http://www.savvysugar.com/1785367 http://www.savvysugar.com/1780105 <!-- no strip poll --><div id="epoll-view-1780105"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1780105',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1780105');epoll.update(transport.responseText);}});</script><noscript><p><p>People do some crazy and creative things for cash, and New Zealander James Stewart <a href="http://www.guardian.co.uk/media/2008/jul/10/advertising1?gusrc=rss&amp;feed=media/" rel="nofollow" target="_blank">has taken advertising to new extremes</a>. He's offering tattoos for NZ$500 per square centimeter; sponsors will choose artwork from the art community website ArtKlick.co.nz to serve as inspiration for the tattoos, and for each design used he'll pay the artist NZ$1,000. </p> <p>His goal is to raise NZ$1 million (£384,000), donate NZ$50,000 to ArtKlick and NZ$50,000 to charity, and use the rest to start two new businesses. </p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/28_2008/81901574.preview.jpg" alt="" title="" class="image center preview" height="372"></span></p> <p><a href="http://www.gettyimages.com/" rel="nofollow" target="_blank">Source</a></p> </p><!-- no strip poll --><form action="/1780105" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Brilliant or Baffling: Man Sells Tattoos as Ad Space on Leg</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Brilliant! It's a creative way to raise some cash.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Baffling! It's more crazy than creative. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1780105" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1780105#comment advertising Brilliant or Baffling money poll Savvy poll Sat, 12 Jul 2008 11:11:43 -0700 SavvySugar http://www.savvysugar.com/1780105 http://www.savvysugar.com/1767582 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/28_2008/51354.jpeg" alt="" title="" class="image center preview" height="357" width="500"></span></p> <p>Advertising must be effective for companies to continue paying the big bucks for commercial airtime, print features, and celebrity endorsements, but many consumers praise TiVo for its ability to skip commercials and wish magazines could exist without advertising covering half the pages. </p> <p>Brand recognition is the most obvious effect of advertising — first-time buyers of a product are far more likely to choose a brand they know over one they don't. So although most of us don't enjoy having our favorite TV show interrupted by advertisements, they do tend to stick with us in some form. </p> <p>Advertising has become more sly as of late with product placement in movies and on television. For example, you can head to the <a href="http://teamsugar.com/find/buzzsugar/gossip+girl/" >Gossip Girl</a> website after each episode <a href="http://www.nytimes.com/2008/07/08/fashion/08gossip.html?_r=1&amp;adxnnl=1&amp;oref=slogin&amp;adxnnlx=1215522529-ZR3E0Rtd2TycZ4a4AX6STQ/" target="_blank">and find where to buy items as seen on</a> the fabulously fashionable gossip girls and guys. </p> <p>When does advertising affect your decisions?</p> <p>Photo courtesy of <a href="http://www.cwtv.com/" target="_blank">The CW</a></p> http://www.savvysugar.com/1767582#comment advertising business consumerism news shopping Wed, 09 Jul 2008 15:37:48 -0700 SavvySugar http://www.savvysugar.com/1767582 http://www.savvysugar.com/1740514 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/26_2008/stk149242rke.jpg" alt="" title="" class="image right preview"width="300"></span>How do you know when consumers are angry? When the price of gas keeps them <a href="http://www.savvysugar.com/1658797/" >from taking vacations</a>, $4 eggs are still considered a cheaper food choice <a href="http://www.savvysugar.com/1096635/" >at the grocery store</a>, and follow-the-leader <a href="http://www.savvysugar.com/1641825/" >airlines are charging for everything</a> under the friendly skies. </p> <p>Companies realize they need consumers, even the angry ones, to survive. Some have taken up empathetic advertising and singing the rant-y consumer tune in order to stay in business. Can you match the ads to the companies that paid for them? </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/1740514">read more</a></p> http://www.savvysugar.com/1740514#comment advertising business economy How Money Are You quiz Savvy quiz Fri, 27 Jun 2008 11:07:32 -0700 SavvySugar http://www.savvysugar.com/1740514 http://www.savvysugar.com/1729720 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/25_2008/81634764.preview.jpg" alt="" title="" class="image left preview" height="411"></span>What do Tom Hanks, Will Smith, Michael Jordan, Morgan Freeman, and George Clooney have in common? They make up the top five most-influential celebrities when it comes to marketing brands. The rankings are determined by the <a href="http://www.dbireport.com/corda/dashboards/welcome_dbi/main.dashxml/" target="_blank">Davie Brown Index</a>, which tracks ability of celebrities to influence brands through its online rating system. Let's see how much endorsing you've been soaking up; take my second installment of <a href="http://www.savvysugar.com/1585232/" >celebs and their advertisements</a>! </p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/1729720">read more</a></p> http://www.savvysugar.com/1729720#comment advertising celeb How Money Are You quiz Savvy quiz Mon, 23 Jun 2008 11:05:22 -0700 SavvySugar http://www.savvysugar.com/1729720 http://www.savvysugar.com/1682515 <!-- no strip poll --><div id="epoll-view-1682515"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1682515',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1682515');epoll.update(transport.responseText);}});</script><noscript><p><p>Advertisers are hoping new designs on some cleaning products will have the effect of stronger staying power, without necessarily creating more effective products. According to the <b>Wall Street Journal</b>, "Makers of dishwasher detergent and fabric freshener <a href="http://online.wsj.com/article/SB121236166867236341.html?mod=rss_whats_news_us_business/" rel="nofollow" target="_blank">are dressing up their packaging</a> in the hopes that consumers will showcase the bottles when they're not using them." A market research survey reported that 55 percent of those surveyed remarked that "appearance is somewhat or very important in deciding which household paper goods and cleaning products to buy." Does this describe you?</p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/23_2008/Picture%201.preview.jpg" alt="" title="" class="image center preview" height="404" width="550"></span></p> </p><!-- no strip poll --><form action="/1682515" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Your Two Cents: Do You Buy Cleaning Products For the Design?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Yes, I take appearance into consideration when buying cleaning products.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> I buy whatever is least expensive, but if two items are the same price I'll buy the prettier one.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> No, I wouldn't buy a cleaning product because of the design.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="3" class="form-radio" /> Other. See my comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1682515" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1682515#comment advertising business poll Savvy poll Your Two Cents Tue, 03 Jun 2008 15:17:47 -0700 SavvySugar http://www.savvysugar.com/1682515 http://www.savvysugar.com/1585232 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl1/10/104165/17_2008/eva.jpg" alt="" title="" class="image left preview" height="425"></span>We're always hearing about celebrities signing to endorse a variety of products — Anne Hathaway for Lancôme, Eva Mendes for Calvin Klein, Justin Timberlake for Givenchy, etc. The brains behind these brands are expecting a return on their investment when they pay these celebrities millions of dollars. Let's see how observant you've been as a consumer and measure if these companies investments have paid off. Can you match the celebrity to the brand they've endorsed? </p> <p><a href="http://www.wireimage.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/1585232">read more</a></p> http://www.savvysugar.com/1585232#comment advertising celeb How Money Are You quiz Savvy quiz Mon, 28 Apr 2008 09:57:19 -0700 SavvySugar http://www.savvysugar.com/1585232 http://www.savvysugar.com/1515635 <p>Wal-Mart's secret has been let out of their plastic bags — apparently, shopping at their super stores will not actually save you $2,500 a year. The National Advertising Division of the Council of Better Business Bureaus has announced that the company's ads, implying that their hot deals could leave you with an extra $2,500 in your pocket, were in fact misleading. Wal-Mart <a href="http://www.nytimes.com/2008/03/31/business/media/31walmart.html?ex=1364616000&amp;en=22327aefa3921e9f&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss/" target="_blank">admitted they had no support</a> for the message but said they'd consider the findings in its future advertisements, “ensuring that the positive impact we have for all American families is even more explicit.”</p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl0/10/104165/14_2008/78014174.preview.jpg" alt="" title="" class="image center preview" height="368" width="550"></span></p> <p><a href="http://www.gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/1515635#comment advertising business news news flash Tue, 01 Apr 2008 10:53:07 -0700 SavvySugar http://www.savvysugar.com/1515635 http://www.savvysugar.com/1123807 <p>The brains and wallets behind <a href="http://buzzsugar.com/tags/Sex+and+the+City+Movie/" >Sex and the City: The Movie</a> are <a href="http://www.nytimes.com/2008/03/17/business/media/17adco.html?ex=1363492800&amp;en=3638519dde14d641&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss/" target="_blank">touting the May 30 release</a> as the "Super Bowl for women." And while viewers will likely be consuming Diet Coke and popcorn rather than licking their sticky buffalo-wing-sauced fingers and sipping on brews, one thing will remain constant between the Winter and Spring events: the heavy advertising.</p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl0/10/104165/12_2008/satc-movie.preview_0.jpg" alt="" title="" class="image center preview" height="406" width="550"></span></p> <p>So what kind of products can you expect to be placed alongside our favorite Manhattan women? There are eight marketers whose products will appear in the movie including Skyy vodka, Bag Borrow or Steal, Coty fragrances, Glacéau Vitaminwater, Mercedes-Benz (picture above is evidence), and the jeweler H. Stern. While it's unclear which other two companies are connected with the movie, most of these seem like an appropriate fit for the May audience. </p> <p>Do you think connecting these products with the movie will make you identify one with the other? Perhaps you'll start sneaking a Vitaminwater into the theater instead of that Diet Coke. </p> <p>Photo courtesy of <a href="http://newline.com/" target="_blank">New Line Cinema</a>.</p> http://www.savvysugar.com/1123807#comment advertising business Sex and the City Sex and the City Movie Tue, 18 Mar 2008 10:48:01 -0700 SavvySugar http://www.savvysugar.com/1123807 http://www.savvysugar.com/1082982 <p>Sharen Turney, chief executive of Victoria's Secret, has proclaimed that the brand has become "too sexy" and thinks the company should get back to its more sophisticated roots. The comments were made yesterday during a call with VS investors — the company had some explaining to do after reporting Wednesday a 12% decline in its fiscal fourth quarter net income. </p> <p><center><object width="425" height="350"><br /> <param name="movie" value="http://savvysugar.com/v/1083007"></param> <param name="wmode" value="transparent"></param><embed src="http://savvysugar.com/v/1083007" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></center></p> <p>The chief executive said that the brand strayed from its "ultra-feminine" image and started overusing "sexy" after the release of their successful Pink line. That line is aimed at college aged consumers and it triggered the rest of the company's designs to veer on the side of really young, too. She said that the 2008 Super Bowl commercial exemplifies the "less seductive" image that Victoria's Secret will take on going forward. </p> <p>Do you think that the commercial varies greatly from their traditional sexy-fied marketing techniques, and would you be more likely to buy VS lingerie if they can get away from their Pink-tainted past?</p> http://www.savvysugar.com/1082982#comment 2008 Super Bowl Adriana Lima advertising business news Victoria's Secret Fri, 29 Feb 2008 09:53:36 -0800 SavvySugar http://www.savvysugar.com/1082982 http://www.savvysugar.com/1078711 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl0/10/104165/09_2008/01_3.preview.jpg" alt="" title="" class="image right preview" height="450" width="306"></span>Lindsay Lohan caused a bit of commotion last week when <a href="http://popsugar.com/1051523/" >she appeared in New York Magazine</a>. Her nude spread, that recreated the famous final photo shoot of Marilyn Monroe, drew millions of curious visitors who briefly <a href="http://www.informationweek.com/internet/showArticle.jhtml?articleID=206800803/" target="_blank">crashed the site</a> on the day the photos were published. We all know that celebs are usually paid major dollars for exclusive shoots with publications, but do you know how much LL was paid for the "honor" of channeling her idol? To find out just </p> <p><a href="http://www.savvysugar.com/1078711">read more</a></p> http://www.savvysugar.com/1078711#comment advertising business celeb Lindsay Lohan New York Magazine salary Wed, 27 Feb 2008 23:16:00 -0800 SavvySugar http://www.savvysugar.com/1078711 http://www.savvysugar.com/1045254 <p>It sure seems like marketers are taking a bet that Americans will be spending their rebate checks that will be <a href="http://savvysugar.com/1042554/" >on their way in a few months</a>. The Oscars aren't typically known for their Super Bowl-esque commercials, but this year several advertisers will be shelling out more cash than usual to pay for elaborate TV spots. Mastercard's new campaign centerpiece is the commercial shown below, and if you're planning on tuning in to the Oscars you'll see it on February 24, too. </p> <p><center><object width="425" height="350"><br /> <param name="movie" value="http://savvysugar.com/v/1044985"></param> <param name="wmode" value="transparent"></param><embed src="http://savvysugar.com/v/1044985" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></center></p> <p><a href="http://www.savvysugar.com/1045254">read more</a></p> http://www.savvysugar.com/1045254#comment 2008 Oscars advertising business Savvy quiz Fri, 15 Feb 2008 09:39:49 -0800 SavvySugar http://www.savvysugar.com/1045254 http://www.savvysugar.com/1028325 <div id="guesswho-view-1028325"></div><script type="text/javascript">new Ajax.Request('/guesswho/view/1028325',{method:'get',onSuccess:function(transport){var guesswho=$('guesswho-view-1028325');guesswho.update(transport.responseText);}});</script><noscript><p>Can you guess which Grammy nominated artist is now opening his own advertising agency? </p><p><img src="http://images.teamsugar.com/files/upl0/10/104165/06_2008/adman1.jpg" alt="Guess Who?" title="Guess Who?" class="image preview" /></p><p><form action="/1028325" method="post" id="guesswho_guess"> <div><div class="guesswho_form"><div class="form-item"> <input type="text" maxlength="128" name="edit[guess]" id="edit-guess" size="20" value="" class="form-text form-autocomplete" /> </div> <input class="autocomplete" type="hidden" id="edit-guess-autocomplete" value="http://www.savvysugar.com/taxonomy/autocomplete/47" disabled="disabled" /><input type="hidden" name="edit[nid]" id="edit-nid" value="1028325" /> <input type="submit" name="op" value="Guess" class="form-submit" /> <input type="submit" name="op" value="I Give Up" class="form-submit" /> <input type="hidden" name="edit[form_id]" id="edit-form_id" value="guesswho_guess" /> </div> </div></form> </p></noscript> http://www.savvysugar.com/1028325#comment advertising business Guess Who Sun, 10 Feb 2008 06:53:39 -0800 SavvySugar http://www.savvysugar.com/1028325 http://www.savvysugar.com/1012642 <!-- no strip poll --><div id="epoll-view-1012642"></div><script type="text/javascript">new Ajax.Request('/epoll/view/1012642',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-1012642');epoll.update(transport.responseText);}});</script><noscript><p><p>This <a href="http://www.careerbuilder.com/" target="_blank">Careerbuilder</a> commercial got my attention in the second quarter of yesterday's game, and I'm wondering if it made you smile or not. </p> <p><center><object width="425" height="350"> <param name="movie" value="http://savvysugar.com/v/1011495"></param> <param name="wmode" value="transparent"></param><embed src="http://savvysugar.com/v/1011495" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></center></p> </p><!-- no strip poll --><form action="/1012642" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Careerbuilder Super Bowl Ad: Super or Super Strange?</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Super! It's funny and creative.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Super strange! Was the beating heart really necessary? </label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Other. Comments below. </label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="1012642" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://www.savvysugar.com/1012642#comment 2008 Super Bowl advertising The Grind Mon, 04 Feb 2008 15:27:39 -0800 SavvySugar http://www.savvysugar.com/1012642 http://www.savvysugar.com/1005090 <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl0/10/104165/05_2008/79469434.preview.jpg" alt="" title="" class="image left preview"width="550"></span></p> <p>You might already know that Super Bowl advertisements went for <a href="http://savvysugar.com/991261/" >a record $2.7 million</a> for each 30-second spot, but there are many more components to the big game than what we see on screen. Keep this tidbit in mind as you're going through the questions — businesses are banking on the game to be the biggest money maker of any single sporting event, ever! Take the quiz to find out some fun facts to share at your Super Bowl party.</p> <p><a href="http://gettyimages.com/" target="_blank">Source</a></p> <p><a href="http://www.savvysugar.com/1005090">read more</a></p> http://www.savvysugar.com/1005090#comment 2008 Super Bowl advertising business Savvy quiz Sun, 03 Feb 2008 06:46:48 -0800 SavvySugar http://www.savvysugar.com/1005090 http://www.savvysugar.com/991261 <p><center><object width="425" height="355"><br /> <param name="movie" value="http://www.youtube.com/v/ffrq6cUoE5A&amp;rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ffrq6cUoE5A&amp;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></center></p> <p><a href="http://www.savvysugar.com/991261">read more</a></p> http://www.savvysugar.com/991261#comment 2008 Super Bowl advertising Mon, 28 Jan 2008 15:28:08 -0800 SavvySugar http://www.savvysugar.com/991261 http://www.savvysugar.com/956182 <p>After an eight-year hiatus from Super Bowl advertising, Victoria's Secret will run a 30-second ad featuring Adriana Lima during the game's second half. I'm someone who's in love with her DVR because it means less commercials, but the Super Bowl is one time that I actually don't mind ads because they're usually pretty creative and funny. </p> <p>It's no wonder the lingerie company is reuniting their Angel's skin with pigskin. Victoria's Secret's sales have been down and the last time they ran a Super Bowl spot, <a href="http://online.wsj.com/article/SB120027412082487463.html?mod=rss_whats_news_us_business/" target="_blank">1.2 million people visited its website</a> before the game had a winner. Oh, and let's not forget Valentine's Day is just around the corner!</p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/upl0/10/104165/03_2008/VS-&amp;-Superbowl.preview.jpg" alt="" title="" class="image center preview" height="397" width="550"></span></p> <p>Besides suffering sales, the company is facing increased competition. There's a new slew of hot bods following the as-much-skin-as-possible formula that is Abercrombie and Fitch. A and F's new concept is called Gilly Hicks, and its landing page reads: "Are you old enough? Our site shows a lot of skin. Therefore, you must be at least 18-years-old to enter this site." </p> <p>Besides its younger shoppers, I'm not sure that Victoria's Secret has much to worry about in terms of lacy competition from Gilly Hicks. However, Victoria's Secret has its defense up with new and old competition alike. Jill Beraud, chief marketing officer of Victoria's Secret, talked about their gameplan when she said,"The more we see promotions out there, the more we believe we need to continue to build our brand and reinforce the notion of what is sexy."</p> <p><a href="http://wireimage.com/" target="_blank">Source</a> and <a href="http://gettyimages.com/" target="_blank">Source</a></p> http://www.savvysugar.com/956182#comment 2008 Super Bowl Adriana Lima advertising business news Victoria's Secret Tue, 15 Jan 2008 12:16:13 -0800 SavvySugar http://www.savvysugar.com/956182